The value of five and a half million

Last week Suzuki Pakistan launched Suzuki Kizashi and it’s priced at 5.5 million for brand new Suzuki Kizashi. Now Pakistani market offers very limited options in that kind of price bracket however I’d like to shed some light on whatever options available for a Pakistani buyer for that price range and see how justified Suzuki is when it comes to pricing of Kizashi.

Brand New Cars

Audi A4

Audi Pakistan is offering Audi A4 Sedan with starting price of 5.4 million and these days they have a promotion of free S4 body kit because the shape of Audi is about to change in August thus to clear the lot they are giving brand new Audi A4 1.8 liter with complementary S4 body kit for 5.4 million. If you compare A4 to Kizashi then:

                                                                A4                                                           Kizashi

Brand                                                    Audi                                                       Suzuki

Country of Origin                             Germany                                                 Japan

Engine Size                                         1.8 Liter                                                2.4 Liter

Drive Terrain                                      FWD                                                      AWD

All the Basic Accessories                  Yes                                                            Yes

Better Perceived Brand                    Yes                                                            No

Better Value For Money                   Yes                                                            No

Toyota Fortuner

Indus motor is giving their lower middle range SUV for 5.1 million. Fortuner is locally assembled seven seater SUV; with Dual VVTi 2.7 liter petrol engine. Their top of the line variant is what comes for 5.1 million. Let’s compare Kizashi to Fortuner.

                                                                Fortuner                                              Kizashi

Brand                                                    Toyota                                                  Suzuki

Assembled in                                     Pakistan                                               Japan

Engine Size                                         2.7 liter                                                 2.4 Liter

Drive Terrain                                      4 x 4                                                       AWD

All the Basic Accessories                    Yes                                                         Yes

Better Perceived Brand                       Yes                                                         No

Better Value For Money                      Yes                                                         No

Off-roading                                            Yes                                                         No

More Spare                                            Yes                                                         No

Used Cars (Unregistered JDM imports)

You can get unregistered Mercedes Benz E Class W211, BMW 3 Series E90, Toyota Prado 2006 – 2008, Toyota Tundra etc. all in the price range of Suzuki Kizashi or cheaper than the price of Kizashi, so why would one consider buying Suzuki Kizashi? I wonder.

Just One Guy’s Opinion

OA